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Twitter is preparing to launch its own music app, just as most of the major platform players are looking to expand their own music offerings.
Twitter is expected to introduce an iOS music discovery app this weekend at the Coachella music festival, according to All Things Digital, with general availability slated for next week.
The company signaled its intention to get into the music business when it acquired We Are Hunted, a streaming music service, last year. It currently maintains a placeholder page at music.twitter.com, with the #music hashtag and a nonfunctional sign-in button.