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According to Digital Music News and Spin after years of holding out, Soundcloud finally decides to pay the artist. SoundCloud has just announced a new partnership program called “On SoundCloud”, which refers to a suite of new account tiers. Free user accounts are now also referred to as ‘Partner’ accounts, and SoundCloud still offers Pro and Pro Unlimited tiers. There’s also a new invite-only Premier tier, seemingly only available to the most popular creators. For example if a Premier user opts in, ads from companies like Red Bull and Comedy Central will play in between their tracks. The ads will not play on any non-Premier accounts, but Premier accounts will soon roll out to more users and countries (In the near future, SoundCloud will allow users to avoid hearing ads via paid subscriptions).
The creators and founders are trying to find ways to monetize and pay the artists. Eric Wahlfross, co-founder and chief technology officer said:
“Right now in the U.S. we’re experimenting with different monetization approaches. We’re … throwing a couple of things out there and testing the waters a bit. We’re super-excited about where this stuff can go. When you have millions of followers and millions of listeners, you’ve got [a] point [in] expecting there to be some sort of monetization there. We hear that loud and clear.”
He also added on how they will monetize:
“Native-type advertising and we’re building a couple of other things as well … I can’t talk a lot in detail about it. It hasn’t rolled out at any bigger scale yet, but we are looking to create a user experience that’s very elegant, frictionless, open and also has an element of monetization.”
Also Soundcloud has announced an upgrade on their iPhone app and Android soon enough. The upgrade will includes:mobile music upload option, music feeds, search functions, and trending tracks across various genres; they want the listeners to have a better experience. Let’s see how this goes and more importantly hope it really helps out all the artists, bands, musicians, producers, and songwriters.
Companies that are interested in advertising on SoundCloud can check out their new ad platform.