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Google Inc. has landed licensing deals with Sony Music Entertainment and Universal Music Group to introduce an on-demand music streaming service that would compete with Spotify, Rhapsody and others, according to executives knowledgeable with the contracts.
Warner Music Group was the first major record company to sign on to Google’s proposed music service in March. Now, with all three major labels agreeing to license their catalogs to Google, the Mountain View, Calif., technology giant is set to launch its service as soon as this week, sources said. The addition of Sony and Universal was first reported by The Verge.
The new service will be offered by Google Play, the online marketplace that also sells Android apps, games and other digital media, including books, movies, music and magazine subscriptions.