DONDA and RocNation have announced their new partnership. It shouldn’t come as a surprise as Jay and Kanye are long time collaborators and good friends that this was bound to happen. The partnership will focus on Kanye’s international recording brand and worldwide touring ventures.
DONDA was named after Ms. West, Kanye West’s mother. The company started back in 2009 and has been running a great business. The company designed the 2009 Louis Vuitton x Kanye West footwear collection. After DONDA continued by designing the Nike Air Yeezy, which sold out in minutes. The coming future DONDA will work with Adidas to released the high anticipated fall ’14 release, late last year Kanye West announced his deal with Adidas after leaving Nike. Moreover, DONDA also designed and produced for 2 Chainz, Lil’ Wayne, Big Sean, Pusha T, and many more. Mr. West gave us the DONDA experience with his Yeezus Concert with the concert lights, theme, and props.
Founded in 2008, Roc Nation is a full-service entertainment company, which includes artist, songwriter, producer and engineer management; music publishing; touring & merchandising; film & television; new business ventures; and it is a record label. The label is home to an all-star roster from Rihanna to Timbland. Roc Nation has a partnership with global management company, Three Six Zero and a distribution deal with Universal Music Group. It also launched Roc Nation Sports agency, which in its first year has built a roster of such all-star talent as Robinson Cano, Kevin Durant, Victor Cruz and more.
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