Billboard and Twitter have came together to create “Billboard Twitter Real-Time Charts”. After the social media platform’s music app was pulled, they decided to team up with Billboard in an exclusive partnership between the two. The way the charts will work is that they will track down U.S. music conversations by the tweets being sent out. As Billboard said, “Combining the authority of the Billboard charts and Twitter’s public, real-time data, these powerful co-branded charts will reshape for consumers and the industry the way music success is measured”. The charts will appear under Billboard’s twitter account: @Billboard in coming weeks sometime soon. The charts will feature the songs that are being talked about the most in a period of time. It will also help out the up and coming artist when new music comes out.
Also, part of the new partnership, Twitter Amplify, “will help distribute the chart beyond Billboard.com and include custom in-Tweet charts and in-Tweet video round ups of the week in music on Twitter”.
Twitter’s Head of Music, Bob Moczydlowsky had this to say about the new partnership:
“Twitter is where the music of the moment is discovered and discussed — every day, new songs and new artists are breaking on the platform”.
“We’re partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time”.
Remember that Billboard has over 200 Charts, which are global and accountable for the measure of the music’s success. Twitter is global as well with being available in more than 35 languages with over 240 million monthly users. Congratulations to Billboard and Twitter on this Partnership.