Introducing London, to the A&R Report. London, born and raised in Oakland, CA, London developed his talents through church and local performances. Upon relocating to Atlanta, GA to further his career, London attended Morehouse College upon his mother’s wishes. When he began to struggle to afford college tuition, London put his focus on creating new records and gaining the attention of influential industry people in the area. His efforts paid off when he met and began creating a demo with Ron “Neef-U” Feemster, Mike City, and the incomparable Ne-Yo. From there, the songs were delivered to a Universal/Motown A&R, who immediately recognized London’s talent and signed him to the label. Some people would say London made it, but a new set of challenges and obstacles lay ahead.