The A&R Report had the opportunity to interview Dej Loaf earlier in the night at the Westin Harbour Castle. It was an honour and a pleasure to interview this emerging talent who’s only hungrier to give fans more music and shared with us her intentions of eventually reaching Oprah status. Her view of the industry hasn’t changed or wavered; only strengthened her desire to make music and conquer the world… eventually. Check the interview below.
It’s 11:30pm, I’m in the media pit thinking this is the last hip hop concert at this historical venue. Kool haus opened in 1996 and has seen the likes of Boyz II Men, Common, Nas, The Wu-Tang Clan, MF Doom, T.I, Movado, Drake, Pink, Katy Perry, Lady Gaga and the list can go on and on. legendary performers entered this venue, touched this worn down stage and claimed it their own. The late start times is just tradition the Toronto crowd is more than used to.
Mc crazy Chris and infamous sound crew’s dj badoo were doing their best job in keeping the crowd hype in anticipation for Dej loaf.
The two openers failed to get any type of crowd support. It’s evident they didn’t do any ground work in the city. asking the crowd if they fcuk with them….its hard to when these openers haven’t done any ground work to warrant any support. This is A&R Report so let me explain, it’s important for a new artist to do local shows and showcases to build a fan base, gain buzz and familiarity within your city, before getting on a stage as big as Kool Haus. Promoters also need to realize this only hurts their brand and the music scene in Toronto. The purpose of an opening act is to get the crowd hype and keep them entertained before the main acts hit the stage. Paying your way to perform on stage doesn’t breed the best emerging talent the city has to offer.
Enter Dej Loaf to save the day, with style, that Detroit flavour, charisma and stage presence. As soon she hit the stage, the audience woke up and was lit. She definitely proved she’s an Artist 2 Watch, if you were feeling her well received mixtape “Sell Sole” and the hit single “Try Me” you won’t be disappointed with her live show, Dej Loaf brings it! Dressed in a military-style outfit and sporting her signature sunglasses, she made the most of her time on stage, showing her versatility as an MC with tracks ranging from romantic slow-burner “Me U & Hennessy” to the hardcore hip-hip “Blood.” Saving “Try Me” for last, it was only fitting that she invite a mob of women on stage with her, inviting her competition to “Try Me”. The half -sung half-rapped track showcases the buttery voice and sound of Dej Loaf. The final moments on stage with Dej Loaf included a mob of fans taking selfies with Dej Loaf.
Fabolous kept the vibe going, the 37 year old Brooklyn native, was very familiar with this stage and surroundings, having a close relationship with booking agent Chris Jey who has had Fabolous come to Toronto for many events over the years, most notably Def Jam’s Caribana party. Fabolous opened with his hit single “Lituation” and kept dropping hits from his catalogue but mostly from his 2014 album The Young OG project, which featured Chris Brown, French Montana, Rich Homie Quan and others.